This is PIERDO, an online store based in Barcelona with an avant-garde spirit and vision of street culture. On our site you will find products that drink directly from skateboarding, photography, music or design. Always looking for that "something else" behind each brand. A node in the network where common tastes and views converge. Founded by Justo Heras and Raoul Sabin.
A humanist who exercises freethought as a "song of myself", whether on a skateboard, a blank sheet of paper or a 360º marketing campaign. Happily anointed by ancient oil, publicist by training and artist by vocation. After working in advertising, product design, television, multimedia and illustration, he captures his creativity at PIERDO. For him, a blank paper to feed his ideas and quench his thirst for new waters.
Owner of Laser Barcelona. Root artist who doesn't let any random detail escape in all the things he does. He has collaborated with countless brands and artists, retro-feeding his way of seeing and doing things. With the "do it yourself" banner, he puts his taste and creativity so that PIERDO is more than just a store.
His expertise with a camera lens rivals his skill with his skate entirely. A gentleman of style who sublimates all his experiences in the field of photography in every editorial of PIERDO. Seeing connected lines where others see loose threads. Backside revert mentalism.
ARCADI DE MIGUEL
Arcadi professes temperance. Action and reaction in quiet times. Creative by training and with an amazing capacity for analysis and retention. That helps you see how to add one more twist to your favorite hack or end a media campaign with premiere included.